10 top tips for reading your users’ minds – talk at Product Management Festival 2014


Which is better for making product decisions: guesswork or user feedback?

Albert Einstein once said that anyone can make something complex, but only a genius can make something simple.  Imagine if you could read your user’s minds and understand what they really think about your product.

You don’t need to be a magician to read your users’ minds, but you do need to run regular usability tests with them.  The good news is that running users tests does not need to be difficult, time-consuming or expensive.

If you want to understand why your users do something, my forthcoming talk at Product Management Festival will teach you how to run quick, cheap and easy user tests.

You can also receive a whopping 25% discount on tickets to the conference by using the code Discount-Busuttil.  But hurry!  Prices are due to go up on 1 September.

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The Practitioner's Guide to Product Management book cover

The Practitioner's Guide To Product Management

by Jock Busuttil

“This is a great book for Product Managers or those considering a career in Product Management.”

— Lyndsay Denton

Jock is a freelance head of product, author and conference speaker. He has spent nearly two decades working with technology companies to improve their product management practices, from startups to multinationals. His clients include the BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS). In 2012 Jock founded Product People Limited, a product management consultancy and training company. He is also the author of the popular book The Practitioner's Guide to Product Management and the blog I Manage Products.

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