15: Product management is selling
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I’m writing about one hundred things I’ve learned about being a product manager.
Contrary to what you may think, most of product management is actually selling. You are continually selling new product concepts, ideas for improvement as well as pitches for projects. What you may not realise is that what most people think is selling isn’t actually selling. Selling is listening, understanding, empathy and only then does persuasion factor in.
Selling is listening, understanding, empathy and only then does persuasion factor in
Explain your reasoning and at best you’ll achieve consensus, at worst you’ll uncover new information that may cause you to rethink and improve your approach.
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by Jock Busuttil
“I wish this book was published when I started out in product management”
KejiA (Amazon reviewer)