Link of the day: The DIY Media Kit for Startups
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If you’re a startup, you probably don’t want to be splashing the cash on expensive, highfalutin’ PR agencies. If you work in a bigger organisation, sometimes you need to think like a startup to get around the corporate PR team’s reluctance to, well, engage in PR.
Either way, The DIY Media Kit for Startups (via Onboardly) is worth a read.
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by Jock Busuttil
“I wish this book was published when I started out in product management”
KejiA (Amazon reviewer)