September is shaping up to be a good month for product people in Europe, with not one, but two great events lined up: Product Management Festival 2013 and Mind The Product Conference 2013.
Month: June 2013
One of the challenges of being a product manager is that it’s sometimes difficult to read between the lines of what your (potential) customers want in order to determine what they actually need. This article explains how to identify and differentiate between needs, features and benefits.
Three years ago today I published my first article on I Manage Products. While a fair amount’s changed since then, I’d like to think that some things remain the same. My writing style, for one, hasn’t really improved in three …