Recently Unilever challenged Procter & Gamble to prove their advertising claim that P&G’s Fairy brand of washing-up liquid lasted twice as long as Unilever’s Persil brand. The result that followed provides a great lesson for deciding which battles to pick.
Month: October 2013
Minimum Viable Product (MVP)I can’t promise fireworks, but I can tell you all about how to sanity-check your product ideas before you make an expensive mistake.
Come and join me at General Assembly London on Monday, 4th November 2013 from 6:00 pm to 8:30 pm for a workshop on How to build a Minimum Viable Product (MVP).