Product Management in Commerce on Mind the Product
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As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile. This month we had three eye-opening talks:
- CEO at Depop Runar Reistrup (@runarreistrup) talking about mobile design for the real world;
- “the Malcolm Tucker of testing” Craig Sullivan (@OptimiseOrDie) telling us about the most common A/B testing mistakes; and
- product owner at M&S Digital Labs Hemal Kuntawala (@hemalkuntawala) mashing up Lean, fast feedback and leopard print.
If you’ve not heard of ProductTank, it’s a monthly meetup for product people to get together to hear a few talks and, more importantly, to have a drink and socialise with people who understand the difference between product and project management…. There are several ProductTanks going in different parts of the UK, Europe and the US, so there’s probably one near you. And if not, why not start one?
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by Jock Busuttil
“I wish this book was published when I started out in product management”
KejiA (Amazon reviewer)