Product Management in Commerce on Mind the Product


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As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile.  This month we had three eye-opening talks:

  • CEO at Depop Runar Reistrup (@runarreistrup) talking about mobile design for the real world;
  • “the Malcolm Tucker of testing” Craig Sullivan (@OptimiseOrDie) telling us about the most common A/B testing mistakes; and
  • product owner at M&S Digital Labs Hemal Kuntawala (@hemalkuntawala) mashing up Lean, fast feedback and leopard print.

If you’ve not heard of ProductTank, it’s a monthly meetup for product people to get together to hear a few talks and, more importantly, to have a drink and socialise with people who understand the difference between product and project management….  There are several ProductTanks going in different parts of the UK, Europe and the US, so there’s probably one near you.  And if not, why not start one?

You can read the recap of the talks on product management in commerce over on mindtheproduct.com.


Read more from Jock

The Practitioner's Guide to Product Management book cover

The Practitioner’s Guide to Product Management
by Jock Busuttil

“I wish this book was published when I started out in product management”

Keji A., Head of Product

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Jock is a freelance head of product, author and conference speaker. He has spent nearly two decades working with technology companies to improve their product management practices, from startups to multinationals. His clients include the BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS).In 2012 Jock founded Product People Limited, a product management consultancy and training company. He is also the author of the popular book The Practitioner's Guide to Product Management and the blog I Manage Products.

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