89: What games taught me about customer onboarding
The most successful games and products share a common attribute: they help the user become more skilled throughout their journey. Customer onboarding is a continual process.
The most successful games and products share a common attribute: they help the user become more skilled throughout their journey. Customer onboarding is a continual process.
“Hi Jock, I’m currently applying for loads of product manager jobs. I’ve received an offer from a sales-led company where the Product team reports in to Sales. Should I take the job?”
Years ago, someone once told me that “perception is reality” when it comes to reputation at work. Of all the lessons I’ve learned in my career, this has been by far one of the hardest.
“Hi Jock, You talk about doing user research directly with users – does it matter that the Operations and Process tracks are telling me what their users want instead?”
Product managers of software and hardware platforms face unique challenges that PMs of ‘regular’ products do not.
In this panel discussion, Hans-Bernd Kittlaus discusses platform product management with Samira Negm, Peter Stadlinger and Jock Busuttil.
“Hi Jock,
There’s plenty that needs doing. As head of product I could focus on the hiring process and delegate, or I could get stuck in with the products as a player-manager. What’s the right balance?”
Just a quick post to say that Product People Limited is 10 years old today. And I’m proud of it :-)
I was asked recently whether platforms will conquer the world. My view? They already have. In this article I share how they’ve done it, and how you can successfully bring your own platform to market.
When your stakeholders each have their own interpretations of the product strategy, this lack of stakeholder alignment will cause you no end of problems. Here’s what you can do about it.
When we become more worried about risk, four unintended things also tend to happen: bottlenecking, erosion of trust, ossification of process, and a risk appetite that tends towards zero. Here’s what you can do about them.