Category: Product Lifecycle

Discussion of the process of taking a product from idea to launch to retirement

Product managers often struggle to keep on top of their product roadmap. I recently gave this talk at Landing Festival Berlin to explain where people often get lost and show you how to make your product roadmaps more meaningful, user-centric and measurable.

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This is a little post about some ways to convince a reluctant development team that experimentation is A Good Thing.

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If you were to inherit a portfolio of ninety legacy products, some of which hadn’t been updated in years, what would you decide to do with them? And how would you prioritise which ones to work on? This article explains how.

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If one were to heft a half-brick down Old Street in London, there would be high probability of hitting someone currently engaged in building a minimum viable product (MVP) of some sort or another. There’s also almost as high a probability that they’re doing it wrong. Allow me to explain.

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On 14th May, I’ll be at Product Anonymous in Melbourne, Australia to talk about the trials and tribulations of MVP (minimum viable product). Come and join us!

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Last time I published an article explaining why I thought roadmaps were a little like DVD box sets. DonorDrive product manager Kasey Marcum (@kaseymarcum) asked in the comments:

“Always enjoy your posts, Jock! I really love the high level idea of this. What does this actually look like in the wild?”

Imagine your roadmap and sprints being as engaging as a hit movie – just think how much easier they’d be to “sell” to your stakeholders and customers! Let’s see how you can do this.

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Got a business idea? Test it first before you make an expensive mistake. MVP class with me at General Assembly London on 24th February.

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Got a business idea? Test it first before you make an expensive mistake. MVP class with me at General Assembly London on 24th January.

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Curating the product roadmap is one of the most typical responsibilities of a product manager. But have you ever thought about why you bother with them in the first place and how you could make them more effective?

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