I recently read the question on the difference between the product manager and product owner on Quora and ended up sharing my opinion – at length. So I’ve decided to publish it here for posterity. Needless to say, there are other answers and other opinions, all equally valid.

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Last time I published an article explaining why I thought roadmaps were a little like DVD box sets. DonorDrive product manager Kasey Marcum (@kaseymarcum) asked in the comments:

“Always enjoy your posts, Jock! I really love the high level idea of this. What does this actually look like in the wild?”

Imagine your roadmap and sprints being as engaging as a hit movie – just think how much easier they’d be to “sell” to your stakeholders and customers! Let’s see how you can do this.

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Over the last few weeks I’ve mostly been investigating the variety of tools available to help product managers at different stages of their product’s lifecycle. For me, the emphasis has been on speed and ease of use because my project is short-lived and I want to show some results.

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I strongly believe that all software companies should have a manifesto or a set of guidelines which set out in practical terms how they will ensure that their products are intuitive for the types of user for which they’re intended.

For product managers, even if your company or development team doesn’t “get” usability, you can build these into your product requirements and use your Quality Assurance team to check the requirements have been delivered.

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