Join me to learn Product Management with General Assembly

General Assembly

I’m doing another 10-week Product Management course with General Assembly, which was announced earlier today. Take a look at the mailshot below!

Meet Jock

Learn from a pro. Jock’s been working in product for over 12 years – from a senior product manager at Experian to founding the product management outsourcing company, Product People. Some might say he’s an expert in the field, but we’ll let Jock speak for himself:

.“Product management is the secret sauce that allows companies to thrive when others fail. Whatever your background or experience is, you can learn the skills necessary to become a product manager.”
Jock Busuttil

Join Jock this autumn for our 10-week Product Management course and learn everything from creating roadmaps and wireframes to establishing metrics that measure success.

Learn More + Become a Product Superstar
Test It Out
Learn how to use Minimum Viable Product to test and validate your ideas for market in our MVP class.

Register Now (5/8)
Get the Scoop
Hear more about the Product Management course and meet Jock at our upcoming info session.

Register Now (27/8)

Get articles when they’re published

My articles get published irregularly (erratically, some might say). Never miss an article again by getting them delivered direct to your inbox as soon as they go live.


Land your next product manager job

Live, conference-style talks with Q&A each Tuesday in October 2020, covering:

  • What does a product manager do (and not do)?
  • Understanding user needs
  • The secrets of meaningful product roadmaps
  • Landing and starting your product manager job

See you there!


Read more from Jock

The Practitioner's Guide to Product Management book cover

The Practitioner’s Guide to Product Management
by Jock Busuttil

“I wish this book was published when I started out in product management”

Keji A., Head of Product

Read a free excerpt

Jock is a freelance head of product, author and conference speaker. He has spent nearly two decades working with technology companies to improve their product management practices, from startups to multinationals. His clients include the BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS).In 2012 Jock founded Product People Limited, a product management consultancy and training company. He is also the author of the popular book The Practitioner's Guide to Product Management and the blog I Manage Products.

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