Link of the Day: Data-driven products now! (by @mcfunley)

Link of the Day: Data-driven products now! (by @mcfunley)

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Have you ever found yourself asking why you spent AGES building a feature that nobody uses?

Dan McKinley (@mcfunley) uses war stories from his time at Etsy to show why adopting a data-driven approach helped them move from pointless science projects to building product features that really mattered.

(Also, he mentions a helpful experiment duration calculator.)

Read more from Jock

The Practitioner's Guide to Product Management book cover

The Practitioner’s Guide to Product Management
by Jock Busuttil

“I wish this book was published when I started out in product management”

Keji A., Head of Product

Read a free excerpt

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Jock is a freelance head of product, author and conference speaker. He has spent nearly two decades working with technology companies to improve their product management practices, from startups to multinationals. His clients include the BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS).In 2012 Jock founded Product People Limited, a product management consultancy and training company. He is also the author of the popular book The Practitioner's Guide to Product Management and the blog I Manage Products.

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