Link of the day: The DIY Media Kit for Startups
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If you’re a startup, you probably don’t want to be splashing the cash on expensive, highfalutin’ PR agencies. If you work in a bigger organisation, sometimes you need to think like a startup to get around the corporate PR team’s reluctance to, well, engage in PR.
Either way, The DIY Media Kit for Startups (via Onboardly) is worth a read.
Read more from Jock
The Practitioner’s Guide to Product Management
by Jock Busuttil
“I wish this book was published when I started out in product management”
Keji A., Head of Product
Jock is a freelance head of product, author and conference speaker. He has spent nearly two decades working with technology companies to improve their product management practices, from startups to multinationals. His clients include the BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS).In 2012 Jock founded Product People Limited, a product management consultancy and training company. He is also the author of the popular book The Practitioner's Guide to Product Management and the blog I Manage Products.
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