73: You wouldn’t drive blindfolded – why you need user research
At best, organisations do a bit of user research up front and no more, then set off on their journey to create the product – they might as well have a blindfold on.
At best, organisations do a bit of user research up front and no more, then set off on their journey to create the product – they might as well have a blindfold on.
More often than not, user personas are just a laborious way to decorate the walls. Are you making these common mistakes?
The more closely we examined the problem, the more complicated it became. When this happens to you, it can feel overwhelming. Don’t quit your research too soon.
I was recently asked this question:
How do you keep user needs at the centre of your product management process?
Read on for my answer.
“Are you seeing any key trends from the user perspective that companies need to be thinking about at the aggregate level?”
I was recently asked this question:
Can you make suggestions of how best to distil users’ wish lists of requirements/outcomes to a core handful that will encompass most people’s problems?
Here’s my answer:
» Common challenges leaders encounter are a lack of trust for their teams and executives, a lack of coaching, and letting go of control
» How others perceive the value and effectiveness of the product team’s work holds immense transformative power
» Have a bias to test, learn, and to put code in production
» Feed what you learn from exploring solutions back into your understanding of the problem
» Help stakeholders visualise their ideas to make them easier to challenge, assess risk and test out
Stepping up to a CPO or VP Product role doesn’t so much change what you do. Rather it amplifies everything. This guide lets you know what to expect.
» Customers care about your mission, less about how you’re achieving it
» For rapid feedback in discovery, ship and learn from more users, earlier
» Changing something that’s been that way for years is hard because of the inertia behind it