21: Seven KPIs for customer insight
Knowledge is power for product managers, but you have to gather and interpret the right metrics. Here are seven suggested KPIs that you can use to expand your customer insight and to drive better performance.
Big data – big deal?
Everyone seems to be hyping Big Data right now. I think we’ve reached that slightly scary point where CEOs are aware of Big Data and are beginning to think it a panacea for all business ills. But I’m asking the question: what’s the big deal with Big Data?
Cookie cookie cookie COOOKIE
I enjoy a good cookie, particularly the slightly squidgy ones with huge chunks of chocolate in. Sadly, this isn’t about highly-calorific comestibles, but about information this site will store in your browser.
20: Leave work when you’re meant to
Here’s how to sleep more soundly at night and avoid setting unrealistic expectations about how much you can get done in a given amount of time
19: How to regain control of your inbox
Product managers just loooove solving problems and answering questions. Emails present us with an enticing list of both, which is why we find it so hard to tear ourselves away from them. I reveal how you can regain control of your inbox after the break!
18: Five ways to manage distractions better
As product managers, our workload intensity tends to be cyclical and sometimes these cycles can stack up. Distractions can seriously dent your ability to Get Stuff Done™, so here are five things you can try out to manage distractions more effectively.
17: Remember your manners
My folks brought me up to remember my manners. I consider I’ve perhaps taken this a little too far when I find myself apologising to people in London who have just shoulder-barged me into the path of an oncoming bus. But manners are important, especially for a product manager, where your success relies on the help of many others.
16: You don’t know what you’ve got ’til it’s gone – Joni Mitchell
People value something most when they’ve just lost it or come close to doing so. If your product prevents this happening, take some advice from Joni Mitchell: you need to save your client the heartache of loss by helping them remember how much they value what they have now so that they don’t take it for granted.
15: Product management is selling
Contrary to what you may think, most of product management is actually selling. You are continually selling new product concepts, ideas for improvement as well as pitches for projects. What you may not realise is that what most people think is selling isn’t actually selling.
Drowning in product documentation? Start swimming – Part 2
We’re looking at the kinds of information that specific groups of people need to know during the lifecycle of your product and why they’re so interested in the first place.
Last time we covered the steps from idea through to convincing people to part with some cash to build it. Now we’re going to look at building it and onwards through launch to review.
