Everyone seems to be hyping Big Data right now. I think we’ve reached that slightly scary point where CEOs are aware of Big Data and are beginning to think it a panacea for all business ills. But I’m asking the question: what’s the big deal with Big Data?

My folks brought me up to remember my manners. I consider I’ve perhaps taken this a little too far when I find myself apologising to people in London who have just shoulder-barged me into the path of an oncoming bus. But manners are important, especially for a product manager, where your success relies on the help of many others.