You expend a lot of effort getting people to buy your product and they’re happy with it.

Time passes.

You then go back to your satisfied customers and tell them what they have is now mediocre, so they have to move onto your latest and greatest product version. You see this everywhere, from washing powders to family cars, so it must work for enterprise software, right? So why are your no-longer-happy customers now chasing you with pitchforks and burning torches?

Everyone but the most tirelessly(and tiresome) self-motivated has at one point or another procrastinated in the face of some worthy activity. I think I’ve found a way to use procrastination for profit and gain; read on to see whether I have…

Your developers may be happiest when they’re hacking gnarly code, leaving you to get on with engaging with the market, but this doesn’t mean you can ignore their need for context – the ‘why’ of their project.

I remember once starting a product manager job where it took me two hours to establish where my desk was.
On the plus side, I gained a valuable insight into how NOT to manage a new starter. Here are three basic lessons I’ve learned, so that hopefully you won’t be the subject of a similar blog post some time down the line.

Why write a blog? Up until recently if someone had suggested that I start writing a blog I would most likely have unfurled my ‘To Do’ list with a flourish, watched the unrolling end bounce off the floor and gestured vaguely into the distance. So what’s changed?