Product-led growth:
» is a strategy where the product itself sells itself through features and usability
» can create self-perpetuating growth loops
» can be even more effective when combined with growth product management company-wide
“I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where do I start?”
» Brand provides emotional context, which creates a contact between you and your customers
» Brands evoke a subtle mix of people’s hopes, dreams and aspirations
» Apple’s famous “1984” Super Bowl ad began a branding campaign that portrayed it as a symbol of counterculture
» Larger companies are far more likely to hire for intern, junior or associate level PM positions, but competition will be greater
» Product success comes from the way its product manager makes decisions, thinks, communicates and relates
“My product roadmap is not getting the right information across to other people in my company. How can I improve it?”
» Scenario analysis frees you to consider how things would be different without limiting constraints
» Innovation can occur when challenging received wisdom on what is possible or not
» Scenario analysis can also help you to consider alternate strategies in a dynamic market
» A red team mindset benefits information gathering, sense-making, decision-taking and planning
» Red teaming is similar to ethical hacking, in which a simulated attack uncovers flaws
» Consquence scanning is a technique for clarifying intended and unintended effects of your product
“Juggling all our metric tracking has become increasingly overwhelming.
“How do other teams effectively prioritize and process this information?”
» Conversational programming changes the nature of the developer job, but doesn’t do away with it
» Describing needs and context is more valuable than giving instructions or requirements
» There are 3 reasons why a discovery should end:
1. It is purely performative
2. Ignored / unknown context
3. Unconnected to value
» Everything on your product roadmap should have lots of context that is easy to find
