Advertising editorial guidelines

Effective date of this policy: 14th September 2020

Last updated: 8th September 2023

Purpose of these editorial guidelines

We expect the advertisers we work with to uphold the same high standards as our own. These guidelines clarify what we regard as acceptable and inacceptable for advertising copy.

We reserve the right to update these editorial guidelines from time to time, and to reject copy that does not meet our guidelines.

Grammar and spelling

Advertising copy must be grammatically correct, professional and use correct spelling. Copy must be in UK or US English language.

Advertising claims

Advertising claims must be accurate, truthful and substantiated. ‘Substantiation’ means providing the source of the supporting evidence for the claim, and the date of that source.

Inappropriate content

Copy must not include any of the following: profanity, misinformation or disinformation, discriminatory speech, political messages, defamatory content or any other content we deem to be misleading, offensive or inappropriate.