Q&A: what’s the one thing retailers are doing wrong in ecommerce?
When it comes to the ecommerce checkout process, what’s one thing that retailers are doing wrong? What’s one thing they’re doing right?
From a product manager’s perspective, there’s no one thing everyone gets wrong – it depends entirely on the circumstances.
This is why context and understanding of user needs are so important. Figure out what people need – their goals, frustrations, distractions… everything – then figure out how well your ecommerce capability meets those needs. Improve, then rinse and repeat.
And don’t forget Marty Cagan’s observation that “people don’t know what they need until after they’ve seen it”.
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Land your next product manager job
There’s a special offer running for my Product Management Digital Masterclass – 25% off when you get tickets to the full set of sessions.
Live, conference-style talks with Q&A each Tuesday in October 2020, covering:
- What does a product manager do (and not do)?
- Understanding user needs
- The secrets of meaningful product roadmaps
- Landing and starting your product manager job
See you there!