↓ Skip to Main Content
I Manage Products

Main Navigation

  • Home
    • Subscribe by email
    • Article archives
  • 100 things
  • PRODUCTHEAD
  • The book
    • Read a free extract
    • Buy your copy
  • About
    • About this blog
    • Privacy policy
  • Coaching
I Manage Products

Off Canvas Menu

  • Home
    • Subscribe by email
    • Article archives
  • 100 things
  • PRODUCTHEAD
  • The book
    • Read a free extract
    • Buy your copy
  • About
    • About this blog
    • Privacy policy
  • Coaching

Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil
96: Chess is easier when you can see the board
Men playing chess in the park. (Photo by Andres Alvarez on Pexels: https://www.pexels.com/photo/elderly-men-playing-chess-in-a-park-3372681/)

96: Chess is easier when you can see the board

Sep 9, 2026

A Wardley Map is to corporate strategy what a chessboard is to players: you can absolutely…

Read more

PRODUCTHEAD: I’m finally beginning to understand Wardley Mapping

PRODUCTHEAD: I’m finally beginning to understand Wardley Mapping

Sep 7, 2026

» Strategy without a map is like chess without a board » There are economic and…

Read more

PRODUCTHEAD: Dealing with change

PRODUCTHEAD: Dealing with change

Sep 1, 2026

» People change their own minds, you don’t do it for them » Behind a defensive…

Read more

PRODUCTHEAD: Evals are just another rabbit hole

PRODUCTHEAD: Evals are just another rabbit hole

Aug 24, 2026

» Evals are your way to check your AI is behaving » Writing evals is a…

Read more

PRODUCTHEAD: Theory versus practice

PRODUCTHEAD: Theory versus practice

Aug 17, 2026

» ‘Good’ product practice is boring – good and useful progress without drama » So you…

Read more

PRODUCTHEAD: Understanding our defaults

PRODUCTHEAD: Understanding our defaults

Aug 10, 2026

» We have 4 behavioural defaults: emotion, ego, social and inertia

Read more

PRODUCTHEAD: To build or not to build?

PRODUCTHEAD: To build or not to build?

Aug 3, 2026

» AI means product people should focus more on discovery and go-to-market » AI opens the…

Read more

PRODUCTHEAD: The SaaSpocalypse ends not with a bang, but a whimper

PRODUCTHEAD: The SaaSpocalypse ends not with a bang, but a whimper

Jul 27, 2026

» The SaaSpocalypse won’t kill off vendors, but they will have to change their pricing strategy…

Read more

PRODUCTHEAD: Organisational norms, behaviours and business models

PRODUCTHEAD: Organisational norms, behaviours and business models

Jul 20, 2026

» Open and sustainable dialogue across roles leads to greater organisation coherence » An organisation’s business…

Read more

PRODUCTHEAD: Managing up and down

PRODUCTHEAD: Managing up and down

Jul 13, 2026

» Understand the needs of your audience to be more influential » Go-to-market execs won’t hear…

Read more

Posts pagination

1 2 3 … 55 Next
  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

Top
Top

Producthead logo

the best articles, videos and podcasts from product leaders and commentators all over the world

PRODUCTHEAD newsletter sign-up

No, thanks

We will use your email only to send you new content. That’s a promise.

We use as few cookies as possible on this website — only those necessary for the site to function. Read more in our privacy policy.