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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil
PRODUCTHEAD: Not binary but a sliding scale

PRODUCTHEAD: Not binary but a sliding scale

Oct 19, 2026

» “Sometimes the answer is to literally make a list of features and ship them” »…

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PRODUCTHEAD: More isn’t necessarily better

PRODUCTHEAD: More isn’t necessarily better

Oct 12, 2026

» When money is tighter, product people need a better grasp of the financials » AI…

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PRODUCTHEAD: How is your work perceived?

PRODUCTHEAD: How is your work perceived?

Oct 5, 2026

» Do you actively encourage people to tell you when your strategy isn’t working? » How…

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PRODUCTHEAD: Avoiding putting people in boxes

PRODUCTHEAD: Avoiding putting people in boxes

Sep 21, 2026

» When markets are evolving so quickly, your product positioning may need to evolve with them…

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PRODUCTHEAD: Product positioning in the age of AI

PRODUCTHEAD: Product positioning in the age of AI

Sep 14, 2026

» When markets are evolving so quickly, your product positioning may need to evolve with them…

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96: Chess is easier when you can see the board
Men playing chess in the park. (Photo by Andres Alvarez on Pexels: https://www.pexels.com/photo/elderly-men-playing-chess-in-a-park-3372681/)

96: Chess is easier when you can see the board

Sep 9, 2026

A Wardley Map is to corporate strategy what a chessboard is to players: you can absolutely…

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PRODUCTHEAD: I’m finally beginning to understand Wardley Mapping

PRODUCTHEAD: I’m finally beginning to understand Wardley Mapping

Sep 7, 2026

» Strategy without a map is like chess without a board » There are economic and…

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PRODUCTHEAD: Dealing with change

PRODUCTHEAD: Dealing with change

Sep 1, 2026

» People change their own minds, you don’t do it for them » Behind a defensive…

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PRODUCTHEAD: Evals are just another rabbit hole

PRODUCTHEAD: Evals are just another rabbit hole

Aug 24, 2026

» Evals are your way to check your AI is behaving » Writing evals is a…

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PRODUCTHEAD: Theory versus practice

PRODUCTHEAD: Theory versus practice

Aug 17, 2026

» ‘Good’ product practice is boring – good and useful progress without drama » So you…

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Copyright © 2012—2026 Product People Limited, all rights reserved

  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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