I Manage Products – A product management blog by Jock Busuttil

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We’re all addicted to AI, but it’s going to be okay

Posted on Wednesday, 6 May 2026

The other evening I heard two 20-somethings coming out of their office and chatting about their evening plans:

“Oh yeah, I’m going to spend the evening building something in Claude.”

It was a wonder they didn’t chest bump.

Photo by Alpha Perspective on Unsplash

Canary in the mine: AAA game developers are unionising

Posted on Wednesday, 28 January 2026

Early warning signs that there may be another storm brewing in tech for product managers to weather

Startup to Scale-up Club - Product and Tech - 176

Startup to Scale-up Club Q&A – 13th Jan 2026

Posted on Wednesday, 14 January 2026

» Recommendations for automated infrastructure monitoring

» Safe presentation of medical data in Femtech apps

» Trade-offs of cloud versus local AI deployment for agricultural technology

and more

Startup to Scale-up Club Q&A – 9th Dec 2025

Posted on Wednesday, 10 December 2025

» Why it’s important to check assumptions before embarking on a costly product build

» Keeping customer data segregated in the right way while avoiding over-engineering

» When on-premise servers are a more cost-effective bet than cloud services

Data codes through eyeglasses. Photo by Kevin Ku on Pexels.com

Are developers vibe coding themselves out of a job?

Posted on Wednesday, 11 June 2025

And is the increasing reliance by junior developers on AI coding assistants storing up a generational skills shortage for the future – ‘professional debt’, if you will?

Navigating your product management career

Posted on Wednesday, 2 April 2025

Ross Webb and I have been chatting about product management career progression.

We cover topics including:

» Thinking of visibility as a strategic competency, not self-promotion
» Controlling your narrative through regular updates

and more!

Turkish chef Nusret Gökçe aka Salt Bae sprinking AI on stuff (Screengrab from https://www.instagram.com/p/BO9dI9ujWNI/ )

94: New technology alone is not the answer

Posted on Wednesday, 12 March 2025

New technology is not going to suddenly make all the challenges facing an organisation disappear overnight. Why? Because more often than not, those challenges are social not technological. Technology alone rarely solves ‘people problems’.

What freelance product management is really like with Jock Busuttil

Posted on Wednesday, 27 November 2024

Off the back of his recent article for Mind The Product, Liam Smith interviewed me about my experiences in freelance product management.

I started as a freelance product manager in 2012 when I founded Product People Limited, and had been blogging about product management for a couple of years before that. (You can read my first ever blog post if you like.)

A photo of a person standing and typing on their laptop outside with bridges in the background (Photo by Ketut Subiyanto on Pexels.com)

Is coding in the open right for your organisation?

Posted on Wednesday, 13 November 2024

Coding in the open benefits public sector organisations and can yield a strategic advantage to commercial organisations also. I explore how and why.