Photo by sergiu oprisu on Pexels.com: https://www.pexels.com/photo/red-and-yellow-umbrellas-hanging-on-wire-10791034/

A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch. Instead it’s about understanding where value exchanges occur, and figuring out how to make them more frequent, consistent and predictable.

Startup to Scale-up Club - Product and Tech - 181

» Structuring analytics for user engagement

» Defining an MVP in the AI era

» When to use genAI and when to use machine learning (ML)

» Product differentiation in a crowded market

» Implementing reusable components and designs

and more

Turkish chef Nusret Gökçe aka Salt Bae sprinking AI on stuff (Screengrab from https://www.instagram.com/p/BO9dI9ujWNI/ )

New technology is not going to suddenly make all the challenges facing an organisation disappear overnight. Why? Because more often than not, those challenges are social not technological. Technology alone rarely solves ‘people problems’.