Article archives
Here you can find links to all the articles published on this website.
You can also view the PRODUCTHEAD newsletter archive.
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96: Chess is easier when you can see the board
A Wardley Map is to corporate strategy what a chessboard is to players: you can absolutely…Read more →
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95: How to form a go-to-market strategy
A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch.…Read more →
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Startup to Scale-up Club Q&A – 14th April 2026
» Structuring analytics for user engagement » Defining an MVP in the AI era » When…Read more →
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We’re all addicted to AI, but it’s going to be okay
We seem to stuck in a contradiction in which we worry about AI’s effect on our…Read more →
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Canary in the mine: AAA game developers are unionising
Early warning signs that there may be another storm brewing in tech for product managers to…Read more →
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Startup to Scale-up Club Q&A – 13th Jan 2026
» Recommendations for automated infrastructure monitoring » Safe presentation of medical data in Femtech apps »…Read more →
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Startup to Scale-up Club Q&A – 9th Dec 2025
» Why it’s important to check assumptions before embarking on a costly product build » Keeping…Read more →
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Are developers vibe coding themselves out of a job?
And is the increasing reliance by junior developers on AI coding assistants storing up a generational…Read more →
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Cloud computing for non-technical product managers
To understand how cloud computing works, we’re going to start with the basic building blocks and…Read more →
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94: New technology alone is not the answer
New technology is not going to suddenly make all the challenges facing an organisation disappear overnight.…Read more →
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What freelance product management is really like with Jock Busuttil
Off the back of his recent article for Mind The Product, Liam Smith interviewed me about…Read more →
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Is coding in the open right for your organisation?
Coding in the open benefits public sector organisations and can yield a strategic advantage to commercial…Read more →
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How do you ensure success as a freelance product manager on a short engagement?
As a freelance product manager, think about two things: how you can deliver value as quickly…Read more →
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DevRel and Product Management with Jock Busuttil on the Voxgig podcast
I’m chatting with Voxgig’s Richard Rodger about common challenges in product management and DevRel: » Why…Read more →
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93: What to expect from your face-to-face product manager interview
Your product manager interview is as much about you getting to know your interviewers as it…Read more →
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Follow I Manage Products in the fediverse
You can now follow all posts published to I Manage Products directly using your favourite Fediverse…Read more →
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92: Moving up to a CPO or VP Product role
Stepping up to a CPO or VP Product role doesn’t so much change what you do.…Read more →
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I want to update my pricing strategy. Where do I start?
“I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where…Read more →
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How do I make my product roadmap a better communication tool?
“My product roadmap is not getting the right information across to other people in my company.…Read more →
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How can I keep track of all these product metrics?
“Juggling all our metric tracking has become increasingly overwhelming. “How do other teams effectively prioritize and…Read more →
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Getting your first job as a product manager
Getting your first job as a product manager can seem impossible. Thankfully it’s not! I share…Read more →
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Force multipliers
I seek out “force multipliers” to extract multiple benefits from the same work, like my very…Read more →
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91: How to sharpen up your vision and strategy
You can help your company to sharpen up its vision and strategy with these straightforward questions…Read more →
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90: Always have a plan B
Have you ever wondered why product managers say “it depends” quite so often? The best product…Read more →
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89: What games taught me about customer onboarding
The most successful games and products share a common attribute: they help the user become more…Read more →
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Should I take a product manager job in a sales-led company?
“Hi Jock, I’m currently applying for loads of product manager jobs. I’ve received an offer from…Read more →
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88: Control your narrative
Years ago, someone once told me that “perception is reality” when it comes to reputation at…Read more →
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Why can’t I rely on user research from other departments?
“Hi Jock, You talk about doing user research directly with users – does it matter that…Read more →
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As head of product, should I be a player-manager, or hire and delegate?
“Hi Jock, There’s plenty that needs doing. As head of product I could focus on the…Read more →
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Thank you for 10 years of support
Just a quick post to say that Product People Limited is 10 years old today. And…Read more →
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Billion-dollar platforms – how they did it
I was asked recently whether platforms will conquer the world. My view? They already have. In…Read more →
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87: An exercise in stakeholder alignment
When your stakeholders each have their own interpretations of the product strategy, this lack of stakeholder…Read more →
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86: The 4 unintended side-effects of risk aversion and what to do about them
When we become more worried about risk, four unintended things also tend to happen: bottlenecking, erosion…Read more →
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What’s the difference between ‘measures of success’ and ‘definition of done’?
Hi Jock, How would you describe ‘measures of success’ versus the ‘definition of done’? I’m trying…Read more →
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85: The agency trap
How can product management fit into an agency business model? Spoiler alert: _not easily_Read more →
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Whatever this is, this web3 product manager role is not a product manager
Jason Shah says that joining a web3 company can be “an opaque process and a risky…Read more →
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Sorting the signal from the noise – a guide to fact-checking
One of the most important, and arguably hardest jobs we have as product managers is to…Read more →
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What’s the difference between a growth hacker and a growth product manager?
Hi Jock, I was reading your article about growth product managers. What is the difference between…Read more →
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84: Start building a community of practice with the 3 minute challenge
When you start out as a head of product, you’ll probably need to create a community…Read more →
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Should a growth product manager even be a thing?
There’s an ongoing debate about generalist product managers versus emerging product manager specialisms (such as ‘growth…Read more →
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6: 6 tips for presenting slides that don’t suck
All product managers will need to stand up and present to others at some point. You…Read more →
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My boss wants to set me an OKR on revenue growth. Is this right?
Revenue growth is the ultimate vanity metric. It’s lagging and measures an output, not an outcome.…Read more →
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83: 5 tips to ace your first impression at a new job
Because so much of product management is about working with people, it’s important to take time…Read more →
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82: Replatforming the cash cow
Engineering teams are choosing to work on projects that make them look busy, but which don’t…Read more →
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81: The unifying principles of product management
A recent tweet by John Cutler provoked some interesting reactions. It got me thinking about whether…Read more →
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What to do when service transformation goes wrong
When companies set out to redesign a product or service, the results can sometimes be underwhelming.…Read more →
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I’m overwhelmed – can you help?
“I’m 4 weeks into a new [product manager] job, having moved states for it, and I’ve…Read more →
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How do you find the balance between autonomy and focus for PMs you’re managing?
“I have a PM in my team who I regularly find digging into areas of the…Read more →
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80: The neverending quest for product-market fit
Even if your product’s achieved product-market fit, you’re wrong if you think you never need to…Read more →
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Mission to Mars
Imagine you’ve just been told that you’ll be a member of the team responsible for the…Read more →
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79: The product leader’s guide to interviewing product managers
I’m often involved in the interviewing and hiring process, so I’d like to share with you…Read more →
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- Startup to Scale-up Club Q&A – 13th Jan 2026
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- Are developers vibe coding themselves out of a job?
- PRODUCTHEAD: Bridging cultural divides
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- PRODUCTHEAD: Pragmatism versus idealism
- Cloud computing for non-technical product managers
- PRODUCTHEAD: Attitudes to technical literacy
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- 94: New technology alone is not the answer
- PRODUCTHEAD: Product-led sales / product value / context & intent
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- What freelance product management is really like with Jock Busuttil
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