PRODUCTHEAD

PRODUCTHEAD is my free curated newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world. All neatly packaged up in a weekly email delivery for your reading, viewing and listening pleasure.



Recent editions

PRODUCTHEAD: What can product managers learn about discovery from a superhero costume maker?

» Don’t specify rigid requirements to your delivery team, have a collaborative conversation instead

» Try out lots of different solutions to the same problem

» Don’t be pressured to rush through discovery and prototyping

» Share knowledge around your team

» Avoid misunderstandings through constant communication with stakeholders

Read more › PRODUCTHEAD: What can product managers learn about discovery from a superhero costume maker?

PRODUCTHEAD: Writing a product manager job description

» The wording of your product manager job description could be putting off good candidates

» Listing excessive requirements for the role will deter risk-averse candidates

» Think about why you’re hiring and the candidate attributes you need most

» Don’t copy-and-paste other job descriptions — they won’t describe what your organisation needs

Read more › PRODUCTHEAD: Writing a product manager job description

PRODUCTHEAD: Trust and transparency

» Humility and authenticity go a long way in building trust

» It is hard both to share data when expected, and to do so in a way that is trustworthy and acceptable to the public

» “Nobody ever read a simple sentence and thought ‘well, that was too easy to understand.’”

» With care it is possible to create valuable products with user data while maintaining trustworthiness

Read more › PRODUCTHEAD: Trust and transparency

PRODUCTHEAD: Bad communication — how to annoy and alienate your users

» Celsys are going to start charging for software updates to their popular Clip Studio Paint product

» The way Celsys communicated this to their users caused outrage — some of which was justified

» Fog Creek found themselves trying to monetise their viral product Trello, which it had promised would be free forever

» Fog Creek had first mover advantage on an easily copied product, which it exploited by a timely sale to Atlassian

Read more › PRODUCTHEAD: Bad communication — how to annoy and alienate your users

PRODUCTHEAD: Will platforms conquer the world?

» In solving their own internal scaling problem, Amazon inadvertently created the building blocks for the AWS platform

» Stripe’s founders didn’t shy away from tackling an unattractively difficult problem

» Platforms connect different sides of a market, even if they have dramatically different needs and capabilities

» Twilio’s founder prioritised the developers who’d implement his API, not the managers who’d pay for it

Read more › PRODUCTHEAD: Will platforms conquer the world?

PRODUCTHEAD: Back to school

» Every other team is allowed to be uncertain about the future — so should product

» There are different types of question for strategy, opportunities and interventions

» Avoid investments that are neither defense nor offense

» What people say and how they really feel can often vary

Read more › PRODUCTHEAD: Back to school

PRODUCTHEAD: Strongly-held beliefs

» People more easily accept they’re not seeing the whole picture than being told they’re wrong

» Don’t make people feel bad about their beliefs — be kind and connect with them

» Research shows that we interpret words like “we believe” with differing confidence levels

» There is often a lack of discipline when it comes to talking about uncertainty

Read more › PRODUCTHEAD: Strongly-held beliefs

PRODUCTHEAD: Presenting to inform, educate and entertain (communication toolkit #5)

» Story structure and the right content give your presenting more impact

» Try to create presentations that captivate, not subdue

» A perception audit helps narrow the gap between how you perceive yourself and how others see you

» Good breathing technique when speaking both calms you and produces a better sound

Read more › PRODUCTHEAD: Presenting to inform, educate and entertain (communication toolkit #5)

PRODUCTHEAD: How to read more effectively (communication toolkit #2)

» Read a format that suits you best, whether physical or digital

» As you read, ask yourself questions of the content to keep yourself engaged with it

» Analytical reading allows you to understand, then accept or reject the key idea being presented

» F-shaped reading occurs on web content because people are short on time or engagement

Read more › PRODUCTHEAD: How to read more effectively (communication toolkit #2)

PRODUCTHEAD: Defining services

A service:

» is defined from an external end user’s point of view

» describes something someone would want to do, in their language

» has an outcome that relates to the organisation’s goals

» includes all the steps between the user and provider

» includes all the parts involved in delivering it

Read more › PRODUCTHEAD: Defining services

PRODUCTHEAD: Service mapping for product managers

» Service maps help teams and stakeholders to understand interactions with a service across touchpoints over time

» They provide a visual representation of an abstract and often wide-reaching process

» Think of your service like a theatre: front stage, backstage and behind the scenes

» Service mapping helps your team to tell their story to the wider organisation

Read more › PRODUCTHEAD: Service mapping for product managers

PRODUCTHEAD: More product coach, less line manager

» A product coach should measure their own job performance by the successes of their team members

» Strive to develop a capacity for learning in the people you supervise

» Coaching taps into an individual’s own wisdom and keeps them accountable for achieving their goals

» People who are genuinely committed to change but nonetheless dig in their heels may be unwittingly self-sabotaging

Read more › PRODUCTHEAD: More product coach, less line manager

PRODUCTHEAD: Async working and communication

» Async working lets you set aside time for deep thinking

» Forced remote working led naturally to more async work

» Async relies on three main tenets: multiplexing, communication and action

» Find the right balance between flexibility and cohesion, independence and togetherness

» In-person time is important to sustain the human relationships that enable you to get work done

Read more › PRODUCTHEAD: Async working and communication

PRODUCTHEAD: The ethics of information (data ethics)

» Data ethics studies and evaluates moral problems related to data, algorithms and corresponding practices, in order to formulate and support morally good solutions

» Product managers have ethical responsibilities that transcend career, company and profit

» Organisations need to assess and build their trust and trustworthiness

» Mitigate biases in your product that may have unintended discriminatory effects on individuals and social groups

Read more › PRODUCTHEAD: The ethics of information (data ethics)

PRODUCTHEAD: Product ops — cynical rebrand or division of labour?

» 3 tenets of product ops: insights, research, and processes & practices

» Product ops is about enablement and coaching, not a rebrand of the product owner or product marketer roles

» Product ops is the ‘glue’ that binds different business functions and product focus areas together

» Product ops enables product teams to achieve better outcomes

Read more › PRODUCTHEAD: Product ops — cynical rebrand or division of labour?

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