PRODUCTHEAD
PRODUCTHEAD is my free curated newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world. All neatly packaged up in a weekly email delivery for your reading, viewing and listening pleasure.
Recent editions
PRODUCTHEAD: How to evaluate product opportunities
» Take a systematic approach to evaluating multiple solutions to the same opportunity
» ‘Assumption’ is just another word for ‘things we believe’
» When there are many opportunities in contention, assess whether it’s worth solving the problem
» We tend to come up with solutions before defining the problem they solve
Read more › PRODUCTHEAD: How to evaluate product opportunities
PRODUCTHEAD: There’s hope for us (and AI) yet
AI is:
» accelerating the design of novel proteins, enabling a new wave of vaccines and drugs
» predicting extreme weather events, helping to protect residents
» listening to the rainforest and sends real-time alerts for chainsaws, trucks, cars and signs of incursion
» monitoring the world’s oceans for illegal fishing activity
PRODUCTHEAD: Seeking control in a crisis
» To reduce coordination cost, partition the work by time or space
» Behavioural design considers customers’ levels of mental energy, cognitive biases, and their existing patterns
» Successful organisations reinforce psychological safety in different ways
» Adding more people to a team makes communication a more significant overhead
PRODUCTHEAD: What do you worry about on a Sunday night?
» To reduce coordination cost, partition the work by time or space
» Behavioural design considers customers’ levels of mental energy, cognitive biases, and their existing patterns
» Successful organisations reinforce psychological safety in different ways
» Adding more people to a team makes communication a more significant overhead
Read more › PRODUCTHEAD: What do you worry about on a Sunday night?
PRODUCTHEAD: ‘Better’ decision making
» Decisions should be the result of rational and deliberate reasoning, but not all are perfectly rational
» Almost every decision has associated downsides or compromises
» Avoid trying to please people or to allow individuals to dominate the decision-making process
» It’s easy to conflate transparency on the decision-making process, with transparency on the actual decisions
PRODUCTHEAD: Games and customer onboarding
» The best moment to teach a user to use a new feature is when it is valuable for them
» Uncompleted tasks stick in a person’s memory, completed tasks are more easily forgotten
» Provide a safe, controlled environment to help users experiment and learn a new skill
PRODUCTHEAD: How technical does a product manager need to be?
» Developers and managers often have conflicting views of what constitutes value in software
» Software engineers should ideally understand both what they are building and why
» Unforeseen edge cases can cause headaches at roll-out, but provide valuable lessons
Read more › PRODUCTHEAD: How technical does a product manager need to be?
PRODUCTHEAD: 3 ways to handle team conflicts
» When delivering difficult news at work, you are not there to seek sympathy
» Tie business impact to deprioritised work to highlight the problem to your CEO without sounding whiny
» An organisation’s emotional culture governs which emotions people express and suppress at work
» Many organisation equate “fixing” to basically “patching holes in the slowly sinking boat”
PRODUCTHEAD: The strange attraction of desire paths
» Desire paths spring up as users’ needs and goals change
» The effort paradox: the effort of forming a new path versus the desire to take the path of least resistance
» In digital products we use analytical tools to help us observe desire paths
» When a new desire path emerges, question your old assumptions — user behaviour is changing
Read more › PRODUCTHEAD: The strange attraction of desire paths
PRODUCTHEAD: How to transcribe and analyse your user research recordings
» Thematic analysis identifies the main themes emerging from qualitative data, such as interview transcripts
» It can be a great activity to do with your team for establishing empathy with the users and their context
» Good research means being intentional, conscientious, and ethical at every step
Read more › PRODUCTHEAD: How to transcribe and analyse your user research recordings
PRODUCTHEAD: How to record your user research interviews
» A mobile phone may be all you need to record an interview
» For in-person recordings, keep your setup simple and portable
» The simplest way to record video calls is to use the local or cloud recording option
» Consider carefully whether to record an interview or to have a dedicated note-taker
Read more › PRODUCTHEAD: How to record your user research interviews
PRODUCTHEAD: How to plan a user research interview
» Ask your team: what do we actually need to know, by when, and how confident do we need to be?
» Don’t ask users what they do. Ask them for an example of a time they have done something, and then ask if it was typical
» When recruiting participants, say what the study is for, how long it will take, and what’s in it for them
Read more › PRODUCTHEAD: How to plan a user research interview
PRODUCTHEAD: Trade-offs and negotiation
» Ask “why” to understand the other side’s position and interest
» All negotiations involve both rational and emotional elements
» Whatever decision you make as a product manager will disappoint some people
» Teams benefit from a shared understanding of the trade-offs of decisions
PRODUCTHEAD: The perils of pitch presentation culture
» Asking about a specific problem causes people to ignore the other problems they have
» Make time for product discovery in small steps, not all at once
» Biases reduce cognitive load for our brain when it processes new information
» An opportunity solution tree is a way to externalize your thinking
Read more › PRODUCTHEAD: The perils of pitch presentation culture
PRODUCTHEAD: What can product managers learn about discovery from a superhero costume maker?
» Don’t specify rigid requirements to your delivery team, have a collaborative conversation instead
» Try out lots of different solutions to the same problem
» Don’t be pressured to rush through discovery and prototyping
» Share knowledge around your team
» Avoid misunderstandings through constant communication with stakeholders
PRODUCTHEAD: Everyone is losing their mind over ChatGPT
» ChatGPT’s inability to produce exact quotes from web pages is what makes us think it has learned something
» The biggest problem for AI chatbots and search engines is their propensity to generate bullsh*t
Read more › PRODUCTHEAD: Everyone is losing their mind over ChatGPT
PRODUCTHEAD: Place your bets, please
» It can aid a team’s progress to make lots of small bets, rather than one large one in a quarter
» Separate your outputs in a release plan from the outcomes in your product roadmap
» Parkinson’s Law: work always expands to fill the time available
PRODUCTHEAD: More than making the right moves with frameworks
» Frameworks help to spur thinking; they don’t provide the answers
» “I would be nothing without my dev teammates, but my devs would probably get on pretty well without me.”
» Use frameworks with discretion – and expect a bit less of them
Read more › PRODUCTHEAD: More than making the right moves with frameworks
PRODUCTHEAD: This article was NOT written by AI
» When there is a financial incentive, people will industrialise technology to automate money-making activities
» Authoritative-sounding yet factually inaccurate content generated by AIs is harmful
» Product managers should be primarily concerned with what is best for users from an ethical point of view
PRODUCTHEAD: Choose your own adventure
» A good product roadmap needs good leaders and clearly articulated goals
» Make every roadmap goal specific and measurable
» Ensure your team owns your roadmap as much as you
PRODUCTHEAD: How to protect your startup’s product idea
» Rarely can we attribute inventions in digital technology to one individual or company
» The best ideas can’t be copied — it’s all in the execution
» Guides to patenting inventions in the UK and US
Read more › PRODUCTHEAD: How to protect your startup’s product idea
PRODUCTHEAD: 2022 in review
» Reflecting on product management in 2022
» The most opened PRODUCTHEAD editions of 2022
» Back in the new year :-)
PRODUCTHEAD: The demented game show
» Some people think about problems directly; others think through the problem via potential solutions
» Organisations often jump straight into action without establishing a foundation for coping with uncertainty
» If one group has all the decision-making power, others cannot properly contribute
PRODUCTHEAD: Writing a product manager job description
» The wording of your product manager job description could be putting off good candidates
» Listing excessive requirements for the role will deter risk-averse candidates
» Think about why you’re hiring and the candidate attributes you need most
» Don’t copy-and-paste other job descriptions — they won’t describe what your organisation needs
Read more › PRODUCTHEAD: Writing a product manager job description
PRODUCTHEAD: Trust and transparency
» Humility and authenticity go a long way in building trust
» It is hard both to share data when expected, and to do so in a way that is trustworthy and acceptable to the public
» “Nobody ever read a simple sentence and thought ‘well, that was too easy to understand.’”
» With care it is possible to create valuable products with user data while maintaining trustworthiness
PRODUCTHEAD: Empathy with the engineering team
» Create space for your engineering team, understand the ebbs and flows of work, and help them to avoid burn-out
» Work to understand the technical complexities facing the engineering team
» Engineers typically focus on a small number of large tasks
» Product and engineering overlap: clarify who does what
PRODUCTHEAD: Products with a fatal flaw ☠️
» Encourage continual scrutiny of your product’s central flaws — talk openly about the elephants in the room
» Cognitive biases lead us away from rational thought and objective truth
» Research and evidence help us to neutralise biases
PRODUCTHEAD: Understanding the user’s perspective
» A common language about research is vital for building a team’s capability
» Customers are only reliable sources about their own experiences
» The way we think about product is determined by the language we use
Read more › PRODUCTHEAD: Understanding the user’s perspective
PRODUCTHEAD: Do the hard work to make it simple
» Focus helps to reduce cognitive load without losing sight of the underlying complexity — it is different to simplifying
» The challenge of simplifying a complex legal process was to find simpler language that didn’t sacrifice essential points of law
PRODUCTHEAD: Setting up a product support team
» Work continues after the project ends — plan for the ongoing support of your product
» A support team deals with user queries, incidents and ongoing improvement of the product
» Great user support is an expectation, not a nice-to-have
» Feedback from user support can identify areas of product improvement
PRODUCTHEAD: Playing Whack-a-mole with symptoms
» Treating symptoms may provide short-term relief but does not alter the status quo
» Root cause analysis helps us to systematically prevent future issues or to repeat successes
» Impact maps help to connect what we choose to build and why we choose to build it
PRODUCTHEAD: Communication toolkit recap
» In case you missed it: recap of the communication toolkit
PRODUCTHEAD: It’s okay to be proud of your achievements
» To earn trust you need people to know what you’ve achieved
» Weeknotes are a way to work in the open, reflect and attain a sense of achievement
» Being trusted makes it easier for you to carve out the space your team needs to succeed
Read more › PRODUCTHEAD: It’s okay to be proud of your achievements
PRODUCTHEAD: Bad communication — how to annoy and alienate your users
» Celsys are going to start charging for software updates to their popular Clip Studio Paint product
» The way Celsys communicated this to their users caused outrage — some of which was justified
» Fog Creek found themselves trying to monetise their viral product Trello, which it had promised would be free forever
» Fog Creek had first mover advantage on an easily copied product, which it exploited by a timely sale to Atlassian
Read more › PRODUCTHEAD: Bad communication — how to annoy and alienate your users
PRODUCTHEAD: Will platforms conquer the world?
» In solving their own internal scaling problem, Amazon inadvertently created the building blocks for the AWS platform
» Stripe’s founders didn’t shy away from tackling an unattractively difficult problem
» Platforms connect different sides of a market, even if they have dramatically different needs and capabilities
» Twilio’s founder prioritised the developers who’d implement his API, not the managers who’d pay for it
PRODUCTHEAD: Back to school
» Every other team is allowed to be uncertain about the future — so should product
» There are different types of question for strategy, opportunities and interventions
» Avoid investments that are neither defense nor offense
» What people say and how they really feel can often vary
PRODUCTHEAD: Should I retire … (my product)?
» Your users must value your product more than it would cost them to switch
» An end-of-life policy sets out the process you will use to retire products for customers
» Think about your users and customers’ technical and economic issues first
» Retiring a product gracefully means making a plan
PRODUCTHEAD: Strongly-held beliefs
» People more easily accept they’re not seeing the whole picture than being told they’re wrong
» Don’t make people feel bad about their beliefs — be kind and connect with them
» Research shows that we interpret words like “we believe” with differing confidence levels
» There is often a lack of discipline when it comes to talking about uncertainty
PRODUCTHEAD: How to influence stakeholders
» Use empathy to appreciate the context, needs and pain points of your stakeholders
» Understanding people’s social style helps you influence stakeholders more effectively
» You can use different modes of persuasion to craft a more compelling argument
» Picking the right time to make your point can amplify your persuasiveness
PRODUCTHEAD: Conversion funnel analysis — down the rabbit hole
» Each customer has their own unique journey to and through your product
» Conversion funnel analysis with bar charts is a conscious choice to maximise precision over accuracy
» Cart abandonment is an opportunity to engage with your users
» Conversion rate is a quantitative springboard to qualitative insights
Read more › PRODUCTHEAD: Conversion funnel analysis — down the rabbit hole
PRODUCTHEAD: Presenting to inform, educate and entertain (communication toolkit #5)
» Story structure and the right content give your presenting more impact
» Try to create presentations that captivate, not subdue
» A perception audit helps narrow the gap between how you perceive yourself and how others see you
» Good breathing technique when speaking both calms you and produces a better sound
Read more › PRODUCTHEAD: Presenting to inform, educate and entertain (communication toolkit #5)
PRODUCTHEAD: Efficient note-taking (communication toolkit #4)
» A mind map is helpful for noting non-linear information
» The Cornell note-taking method can be useful for learning
» Sketchnotes allow more effective visual communication
Read more › PRODUCTHEAD: Efficient note-taking (communication toolkit #4)
PRODUCTHEAD: Writing for the needs of your audience (communication toolkit #3)
» What you write online is there to serve the users’ needs
» Writing for the web = using short sentences
» People read differently on the web than they do on paper
» Tools exist to help make your writing easier to understand
Read more › PRODUCTHEAD: Writing for the needs of your audience (communication toolkit #3)
PRODUCTHEAD: How to read more effectively (communication toolkit #2)
» Read a format that suits you best, whether physical or digital
» As you read, ask yourself questions of the content to keep yourself engaged with it
» Analytical reading allows you to understand, then accept or reject the key idea being presented
» F-shaped reading occurs on web content because people are short on time or engagement
Read more › PRODUCTHEAD: How to read more effectively (communication toolkit #2)
PRODUCTHEAD: Active listening (communication toolkit #1)
» Being a better listener can improve your productivity, as well as your ability to influence, persuade and negotiate
» Psychological safety partly depends on your team feeling they are being listened to
Read more › PRODUCTHEAD: Active listening (communication toolkit #1)
PRODUCTHEAD: Dropping the masks at work
» We perform better when we bring our emotions to work
» Call out toxic workplaces, but also have an exit strategy
» An effective team needs: psychological safety, dependability, structure & clarity, meaning, and impact
» Treat psychological safety as a key business metric, as important as revenue, cost of sales, or uptime
PRODUCTHEAD: The difference between good and bad strategy
Rumelt:
» “Good strategy grows out of independent and careful assessment of the situation”
» “Bad strategy follows the crowd, substituting popular slogans for insights”
Eriksson:
» “Deciding what not to do is just as important as deciding what to do”
Read more › PRODUCTHEAD: The difference between good and bad strategy
PRODUCTHEAD: A primer on analytics for beginners
» You can only tell if you’ve been successful if you can measure it
» Analytics approaches that work for others may not work in your context
» Behind every metrics is a behaviour
» The point of an experiment is to learn
Read more › PRODUCTHEAD: A primer on analytics for beginners
PRODUCTHEAD: Defining services
A service:
» is defined from an external end user’s point of view
» describes something someone would want to do, in their language
» has an outcome that relates to the organisation’s goals
» includes all the steps between the user and provider
» includes all the parts involved in delivering it
PRODUCTHEAD: Component teams, feature teams and centralised skill teams
» A component team’s focus on a specific technology can result in being less user-centric
» Feature teams are better suited to deal with innovation, uncertainty, and change
» Centralised skill teams should aim to make themselves redundant by disseminating knowledge
Read more › PRODUCTHEAD: Component teams, feature teams and centralised skill teams