Photo by sergiu oprisu on Pexels.com: https://www.pexels.com/photo/red-and-yellow-umbrellas-hanging-on-wire-10791034/

A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch. Instead it’s about understanding where value exchanges occur, and figuring out how to make them more frequent, consistent and predictable.

Turkish chef Nusret Gökçe aka Salt Bae sprinking AI on stuff (Screengrab from https://www.instagram.com/p/BO9dI9ujWNI/ )

New technology is not going to suddenly make all the challenges facing an organisation disappear overnight. Why? Because more often than not, those challenges are social not technological. Technology alone rarely solves ‘people problems’.

Years ago, someone once told me that “perception is reality” when it comes to reputation at work. Of all the lessons I’ve learned in my career, this has been by far one of the hardest.