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100 Things I’ve Learned

Jock Busuttil’s (@jockbu) series “100 Things I’ve Learned” is what he’s learned about product management over the years – usually the hard way.

Home › Archive for 100 Things I’ve Learned
96: Chess is easier when you can see the board
Men playing chess in the park. (Photo by Andres Alvarez on Pexels: https://www.pexels.com/photo/elderly-men-playing-chess-in-a-park-3372681/)

96: Chess is easier when you can see the board

Sep 9, 2026

A Wardley Map is to corporate strategy what a chessboard is to players: you can absolutely…

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95: How to form a go-to-market strategy
Photo by sergiu oprisu on Pexels.com: https://www.pexels.com/photo/red-and-yellow-umbrellas-hanging-on-wire-10791034/

95: How to form a go-to-market strategy

Jul 8, 2026

A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch.…

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94: New technology alone is not the answer
Turkish chef Nusret Gökçe aka Salt Bae sprinking AI on stuff (Screengrab from https://www.instagram.com/p/BO9dI9ujWNI/ )

94: New technology alone is not the answer

Mar 12, 2025

New technology is not going to suddenly make all the challenges facing an organisation disappear overnight.…

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93: What to expect from your face-to-face product manager interview
Jen is forced to be painfully truthful at a job interview in the TV series, Extraordinary (Credit: Disney)

93: What to expect from your face-to-face product manager interview

Jul 17, 2024

Your product manager interview is as much about you getting to know your interviewers as it…

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92: Moving up to a CPO or VP Product role
Photo by Tima Miroshnichenko at Pexels.com

92: Moving up to a CPO or VP Product role

Apr 10, 2024

Stepping up to a CPO or VP Product role doesn’t so much change what you do.…

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91: How to sharpen up your vision and strategy

91: How to sharpen up your vision and strategy

Jul 26, 2023

You can help your company to sharpen up its vision and strategy with these straightforward questions…

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90: Always have a plan B

90: Always have a plan B

Jun 14, 2023

Have you ever wondered why product managers say “it depends” quite so often? The best product…

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89: What games taught me about customer onboarding

89: What games taught me about customer onboarding

May 3, 2023

The most successful games and products share a common attribute: they help the user become more…

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88: Control your narrative

88: Control your narrative

Mar 1, 2023

Years ago, someone once told me that “perception is reality” when it comes to reputation at…

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87: An exercise in stakeholder alignment

87: An exercise in stakeholder alignment

Sep 7, 2022

When your stakeholders each have their own interpretations of the product strategy, this lack of stakeholder…

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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