» In complex human systems the constraint is often policy, mindset, or coordination, not a single bottleneck
» Being the “human in the loop” means having genuine authority, time to think, and understanding the bigger picture well enough to question the system
» In a self-service world, good content design helps users do what they’re trying to do
» A content crit is a constructive, supportive peer review technique
» Poor content design diminishes the value of your product or service to users
» Bad services can arise from not realising the service and the user need have drifted apart
» GenAI shifts the focus from shipping products to stewarding living systems that are continually learning and adapting
» Delegate the same kinds of task to an AI agent as you would to an intern
» Generative AI won’t help you find product differentiators
» Evals are a way of checking the quality and effectiveness of your LLM and AI tools
