Tag: brand

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» Brand provides emotional context, which creates a contact between you and your customers

» Brands evoke a subtle mix of people’s hopes, dreams and aspirations

» Apple’s famous “1984” Super Bowl ad began a branding campaign that portrayed it as a symbol of counterculture

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» What happens when words and deeds don’t align

» More than office decoration: taking a stand on core values

» When our values are aligned to the things we create, work doesn’t feel like work

» What is meant by the word “brand”