What does it mean to be a good product manager in 2018? It’s not just about being agile and creating products users need – we need to be more human.
One of the easiest traps for a product manager to fall into is unquestioning routine or habit. I learned about this most through my time at university training to fly with the Royal Air Force. Let me explain how it applies.
Sometimes when I’m stuck doing the same thing at work I joke that the repetition is causing my brain to harden. Turns out this isn’t so far from the truth. Here’s why it’s important to keep challenging yourself and learning new things.
So much of being a product manager depends on successfully persuading and influencing others. Whether you’re presenting your product strategy, presenting a business case to the Board or talking with your customers, you need to demonstrate a good knowledge of your products and market to ensure that you come over as authoritative and credible.
Happy New Year!
I was recently asked what I saw as the major trends, changes, challenges and opportunities for product managers in 2011.
Product managers working in different market sectors, countries and sizes of company will have their own take on this, so here’s my Top 5 from the perspective of a large-ish Business Services company operating in the UK.