» The uncertainty of a problem should influence how we respond to it
» Misdiagnosis of a problem can compound it
» We frame our solutions through the lens of our social predisposition
» Wicked problems can only be addressed by collaboration between different social types
» The only thing you can truly control in life is yourself
» Securing buy-in is meaningless if you let people go back on their agreement without challenge
» To reduce coordination cost, partition the work by time or space
» Behavioural design considers customers’ levels of mental energy, cognitive biases, and their existing patterns
» Successful organisations reinforce psychological safety in different ways
» Adding more people to a team makes communication a more significant overhead
