» Knowing what kinds of customer you want and don’t want help you to prioritise ‘one-off’ feature requests from sales

» “Enterprise customers look at our roadmaps as the starting point for negotiations”

» Are feature requests a deliberate strategy or a reactive wild goose chase?

» Product models are more scalable and have higher investor valuations than service models, but can be more difficult to implement and require a longer sales cycle

» If you find your team is biasing towards delivering custom features (= output), refocus on discovery and problem solving instead (= outcomes)