» Scenario analysis frees you to consider how things would be different without limiting constraints
» Innovation can occur when challenging received wisdom on what is possible or not
» Scenario analysis can also help you to consider alternate strategies in a dynamic market
A London startup is attempting to disrupt the local property rentals market in a way that benefits tenants, landlords and property agents equally – a win-win-win scenario, you might say. Jock Busuttil finds out more from the man in the Wigwamm, Rayhan Rafiq Omar.
Despite relying on each other for the success of their products, the Sales and Product teams often have a jarring relationship. This is far from ideal. By looking at where things go wrong we can identify a better way of working with each other. The prizes on offer: shorter sales cycles, more easily achieved targets and customers who are always happy to hear from you.
One of the easiest traps for a product manager to fall into is unquestioning routine or habit. I learned about this most through my time at university training to fly with the Royal Air Force. Let me explain how it applies.
