» Accept that some customers will never migrate to your new platform

» Products do not fail in vain if you learn something valuable in the process

» In 1979 Intel realigned its 2000-strong company around a new set of objectives in just 2 weeks

» Software is never ‘done’ even if you choose to ignore it for a while

» A ‘training wheels’ framework to get a team started should be treated as a throwaway experiment

» Clarity is not the same as certainty, although it helps you manage the uncertainty