We’re looking at the kinds of information that specific groups of people need to know during the lifecycle of your product and why they’re so interested in the first place.
Last time we covered the steps from idea through to convincing people to part with some cash to build it. Now we’re going to look at building it and onwards through launch to review.
Tagged with: benefits
, business case
, elevator pitch
So much of being a product manager depends on successfully persuading and influencing others. Whether you’re presenting your product strategy, presenting a business case to the Board or talking with your customers, you need to demonstrate a good knowledge of your products and market to ensure that you come over as authoritative and credible.
I’m originally from Edinburgh, despite the distinctly foreign-sounding surname. Running across the Firth of Forth from South Queensferry are road and rail bridges. The rail bridge is the older of the two and is a distinctive rust-brown colour, which settles …
Painting the Forth Bridge Read more
Do you find it difficult to set appropriate financial targets for your product? Recently I’ve been attempting to simplify the process as part of my planning for my company’s next fiscal year and wanted to share an approach I’ve found helpful with you. I’ve created a straightforward spreadsheet, which you are welcome to download and adapt for your own purposes.
Tagged with: EBIT
, Product Lifecycle