PRODUCTHEAD: Managing up and down
» Understand the needs of your audience to be more influential
» Go-to-market execs won’t hear you unless you speak in currency symbols
» Your manager can’t advocate for you if you don’t brief them
Tag: go-to-market
Photo by sergiu oprisu on Pexels.com: https://www.pexels.com/photo/red-and-yellow-umbrellas-hanging-on-wire-10791034/
95: How to form a go-to-market strategy
A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch. Instead it’s about understanding where value exchanges occur, and figuring out how to make them more frequent, consistent and predictable.
