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Tag: Knox

Needs, features and benefits

Needs, features and benefits

Posted on Sunday, 16 June 2013

One of the challenges of being a product manager is that it’s sometimes difficult to read between the lines of what your (potential) customers want in order to determine what they actually need. This article explains how to identify and differentiate between needs, features and benefits.

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Tagged with: benefits, features, General Assembly, Knox, Maslow, needs, research

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