» Communicating your differentiated value consistently works better than a custom pitch every time
» For go-to-market without a PMM, aim to fill some of the gaps, not to take over the whole role
» Traditional marketing-generated leads involve telling the customer the value; product-led growth shows the value instead
“Hi Jock, I’m currently applying for loads of product manager jobs. I’ve received an offer from a sales-led company where the Product team reports in to Sales. Should I take the job?”
The other day, I was asked how to launch a product successfully. Two competing responses sprang to mind: the way I would have answered a couple of decades ago and the way I actually suggested.
How much of a problem is it if something similar to your shiny new product idea already exists on the market?
Here’s another question I was asked recently:
If you’re concerned about buyer needs and their objectives, how closely aligned do you suggest product organisations be with marketing and with the persona development to ensure they are creating a solution that does meet those needs in the market?
Here’s my answer:
As the Olympics approached, I was salivating greedily about the twenty-four live streams of coverage the BBC would be providing. As I’m not on cable or satellite, this ended up being just three. You’d think I would be disappointed but I’m not – this is going to improve my enjoyment immeasurably as a result. Here’s why.
