A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch.…
» Communicating your differentiated value consistently works better than a custom pitch every time » For…
“Hi Jock, I’m currently applying for loads of product manager jobs. I’ve received an offer from…
The other day, I was asked how to launch a product successfully. Two competing responses sprang…
How much of a problem is it if something similar to your shiny new product idea…
Here’s another question I was asked recently: If you’re concerned about buyer needs and their objectives,…
As the Olympics approached, I was salivating greedily about the twenty-four live streams of coverage the…
