PRODUCTHEAD: Defending against ‘Dawn of the Dumb’ product ideas
» User and market research is more easily accessible, yet the opinions of senior managers still bias product decisions
» Confidence in an idea only truly comes from gathering evidence
» User and market research is more easily accessible, yet the opinions of senior managers still bias product decisions
» Confidence in an idea only truly comes from gathering evidence
» Ask your team: what do we actually need to know, by when, and how confident do we need to be?
» Don’t ask users what they do. Ask them for an example of a time they have done something, and then ask if it was typical
» When recruiting participants, say what the study is for, how long it will take, and what’s in it for them
» Outcome-driven product roadmaps shift the focus from building features to solving user problems
» A product roadmap is a communication tool first and foremost
» A now/next/later roadmap helps teams to focus on the bigger picture
» Delivering outcomes instead of outputs is harder, but more valuable