» Empowered teams can only succeed if the leadership team is on board

» Leaders can’t scale or have all the answers; empowered teams stand a better chance

» Leadership needs to be open and transparent when issuing a “must-do” edict to an empowered team

» Product leadership is continually striving for coherence of approach and clarity of purpose

» More specific questions yield better user research findings

» User research works well when the team collaborates with a specialist user researcher

» Increased team user exposure hours correlates with more successful product improvements by the team

» The sooner you start user research, the greater impact it will have on your product

» A Kanban board helps the team to collate and track the questions to be researched