I was recently asked this question: How do you keep user needs at the centre of your product management process? Read on for my answer:
How much of a problem is it if something similar to your shiny new product idea already exists on the market?
I was recently asked this question:
Can you make suggestions of how best to distil users’ wish lists of requirements/outcomes to a core handful that will encompass most people’s problems?
Here’s my answer:
“I’m about to launch a website selling scotch whisky. Can you offer any advice?”
One of the challenges of being a product manager is that it’s sometimes difficult to read between the lines of what your (potential) customers want in order to determine what they actually need. This article explains how to identify and differentiate between needs, features and benefits.