PRODUCTHEAD: Reflections on the art and science of product management
» With appropriate context, those closest to the problem should make the product decisions » Be…
Tag: needs
PRODUCTHEAD: The value of the human in the loop
» Semantic ablation is when language outliers and quirks are averaged away by genAI » GenAI…
PRODUCTHEAD: The strange attraction of desire paths
» Desire paths spring up as users’ needs and goals change » The effort paradox: the…
Why can’t I rely on user research from other departments?
“Hi Jock, You talk about doing user research directly with users – does it matter that…
PRODUCTHEAD: Writing for the needs of your audience (communication toolkit #3)
» What you write online is there to serve the users’ needs » Writing for the…
How do you keep user needs front and centre?
I was recently asked this question: How do you keep user needs at the centre of…
Photo by Musa Ortaç from Pexels
56: The coffee shop problem
How much of a problem is it if something similar to your shiny new product idea…
How do I distil users’ wish lists of requirements to a core handful?
I was recently asked this question: Can you make suggestions of how best to distil users’…
I’m about to launch a website. Any advice?
“I’m about to launch a website selling scotch whisky. Can you offer any advice?”
Needs, features and benefits
One of the challenges of being a product manager is that it’s sometimes difficult to read…
