21: Seven KPIs for customer insight
Knowledge is power for product managers, but you have to gather and interpret the right metrics. Here are seven suggested KPIs that you can use to expand your customer insight and to drive better performance.
Tag: operating costs
Drowning in product documentation? Start swimming – Part 1
Do you spend more time writing documents about your product than actually managing it?
Many companies with some kind of product management function become all caught up in the process, drowning themselves in increasing numbers of documents. These rapidly become overwhelming to manage, contain duplicated detail and ultimately obscure the real objective of product management, namely to create successful products.
The problem with successful products
A product manager who thinks they’ve got an easy ride because their product is a cash cow is probably missing the point. While failing or unpopular products have a more obvious set of problems to tackle, successful ones have a different set of arguably trickier problems
