I want to update my pricing strategy. Where do I start?
“I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where do I start?”
Tag: pricing
Discussion of pricing models, when to use them and how to establish price points
PRODUCTHEAD: Traditional, SaaS, usage and surge pricing models
» Match your product’s units to how your customer measures value
» Changing your pricing model regularly needn’t be a bad thing — it just has to be done carefully
» With usage-based pricing, help your customers to anticipate their likely costs
» Care has to be taken to keep dynamic / surge pricing transparent
PRODUCTHEAD: Bad communication – how to annoy and alienate your users
» Celsys are going to start charging for software updates to their popular Clip Studio Paint product
» The way Celsys communicated this to their users caused outrage — some of which was justified
» Fog Creek found themselves trying to monetise their viral product Trello, which it had promised would be free forever
» Fog Creek had first mover advantage on an easily copied product, which it exploited by a timely sale to Atlassian
PRODUCTHEAD: Pricing – everything and nothing has changed
» Pricing determines the structure of the business that produces it
» Start with consumer research to determine potential demand and feasibility of the product
» A step-by-step guide to pricing software
» Scalpers have made $82M in sales of consumer tech in under three months
How to price throughout the product lifecycle
Price is absolutely critical to the success of your product.
Link of the Day: Pricing your product – it doesn’t have to be so complicated
Lovely article from Joel Gascoigne about why startups should just start charging from the outset, and why it’s not that big a deal to evolve and change pricing later on – as long as you don’t screw over your existing …
Link of the Day: Pricing your product – it doesn’t have to be so complicated Read more
Drowning in product documentation? Start swimming – Part 2
We’re looking at the kinds of information that specific groups of people need to know during the lifecycle of your product and why they’re so interested in the first place.
Last time we covered the steps from idea through to convincing people to part with some cash to build it. Now we’re going to look at building it and onwards through launch to review.
How to get your sales team selling value instead of discounting
Does your sales team sell your products (like, in exchange for money), or does it give them away as generous sweeteners to guarantee the sale of something else that will hit their targets? Or to put it in another way, does your salesforce truly understand the value of your products and can it articulate the benefits to the customer?
The thorny issue of pricing
Ah, pricing. Always a thorny topic for product managers as it’s one those more subjective areas of the job. I’d love to have some kind of oracular spreadsheet that foresees how much customers would be willing to pay for my new product. Ironically, I would pay good money for such a thing…
