A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch. Instead it’s about understanding where value exchanges occur, and figuring out how to make them more frequent, consistent and predictable.
» Switching to a product-led sales movement should not be a hard pivot but a blended transition
» The product must demonstrate its own value regardless of whether sales people are involved
» Intent adds nuance to the classic “strategic, execution, and planning” cascade
Product-led growth:
» is a strategy where the product itself sells itself through features and usability
» can create self-perpetuating growth loops
» can be even more effective when combined with growth product management company-wide
» Moving to a product-led growth model takes time and will encounter resistance
» A product-led model does not replace the sales-led or marketing-led approach completely
» Growth loops operate on a similar principle to compound interest
» Software companies with a frictionless product approach displace custom-built apps
