Tag: product-led

Product-led growth:

» is a strategy where the product itself sells itself through features and usability

» can create self-perpetuating growth loops

» can be even more effective when combined with growth product management company-wide

» Moving to a product-led growth model takes time and will encounter resistance

» A product-led model does not replace the sales-led or marketing-led approach completely

» Growth loops operate on a similar principle to compound interest

» Software companies with a frictionless product approach displace custom-built apps