Quite a few people are put off usability testing because they think it’s complicated, time-consuming and expensive. What you may not realise is that you can run a set of usability tests in a single afternoon that will uncover eighty percent of the problems your product has. And the only specialist equipment you’ll need is a pen, some paper and the computer you need to access the software or website.
If you want to succeed in global markets with a ‘one size fits all’ approach, you may want to reconsider that strategy. Pay as much attention, if not more, to getting the local details right.