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Tag: relationship

Why sales needs to align with product management to win more business

Why sales needs to align with product management to win more business

Posted on Monday, 22 October 2012

Despite relying on each other for the success of their products, the Sales and Product teams often have a jarring relationship. This is far from ideal. By looking at where things go wrong we can identify a better way of working with each other. The prizes on offer: shorter sales cycles, more easily achieved targets and customers who are always happy to hear from you.

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