» Accept that some customers will never migrate to your new platform

» Products do not fail in vain if you learn something valuable in the process

» In 1979 Intel realigned its 2000-strong company around a new set of objectives in just 2 weeks

Engineering teams are choosing to work on projects that make them look busy, but which don’t actually move things forward. What they’re usually working on is a convoluted — and arguably doomed — attempt to replatform a legacy ‘cash cow’ product.