Do you find it difficult to set appropriate financial targets for your product? Recently I’ve been attempting to simplify the process as part of my planning for my company’s next fiscal year and wanted to share an approach I’ve found helpful with you. I’ve created a straightforward spreadsheet, which you are welcome to download and adapt for your own purposes.
A few months ago, I co-presented a short speaking slot at this year’s SatMetrix Net Promoter European Conference. I’ve reproduced an excerpt from their official blog of the event for posterity.
You can see the full article in its original form at Net Promoter – Blogs – European Conference Blog 2010.