How do I make my product roadmap a better communication tool?
“My product roadmap is not getting the right information across to other people in my company. How can I improve it?”
All about product roadmaps, why you need them, how to represent them, who to show them to
“My product roadmap is not getting the right information across to other people in my company. How can I improve it?”
» Conversational programming changes the nature of the developer job, but doesn’t do away with it
» Describing needs and context is more valuable than giving instructions or requirements
» There are 3 reasons why a discovery should end:
1. It is purely performative
2. Ignored / unknown context
3. Unconnected to value
» Everything on your product roadmap should have lots of context that is easy to find
» It can aid a team’s progress to make lots of small bets, rather than one large one in a quarter
» Separate your outputs in a release plan from the outcomes in your product roadmap
» Parkinson’s Law: work always expands to fill the time available
» A good product roadmap needs good leaders and clearly articulated goals
» Make every roadmap goal specific and measurable
» Ensure your team owns your roadmap as much as you
» Outcome-driven product roadmaps shift the focus from building features to solving user problems
» A product roadmap is a communication tool first and foremost
» A now/next/later roadmap helps teams to focus on the bigger picture
» Delivering outcomes instead of outputs is harder, but more valuable
» Competing execs will sometimes sabotage by claiming features for their own product long before they plan to implement them
» Your product roadmap can reveal symptoms of underlying organisational dysfunctions
» We need to consciously remember that the needs of our users change over time
» Many biases are underpinned by shared psychological mechanisms, such as the desire to feel positively about ourselves
» Remove the timelines from your product roadmap
» Use roadmap themes to focus on solving user problems
» User outcomes are more important than delivering features
» Roadmaps help to make strategic decisions when there’s low certainty
» Rethinking your roadmap approach can help when managing mature products
I’ve just been on Ross Webb’s new Product Coach podcast talking about learning product leadership. You can listen to it on the widget below or on Podcast.co.
“Hey Jock, I would love to pick your brain about product roadmaps.”