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Tag: segments

I want to update my pricing strategy. Where do I start?

I want to update my pricing strategy. Where do I start?

Posted on Tuesday, 12 March 2024

“I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where do I start?”

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56: The coffee shop problem
Photo: Oli Scarff / Getty Images

56: The coffee shop problem

Posted on Tuesday, 11 April 2017

How much of a problem is it if something similar to your shiny new product idea already exists on the market?

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