» Keeping your users’ attention means minimising cognitive drain

» Customer onboarding is a continuous process

» Video games use contextual nudges to teach players how the game works

» A new customer success team builds trust by prioritising people, then process

A product manager who thinks they’ve got an easy ride because their product is a cash cow is probably missing the point. While failing or unpopular products have a more obvious set of problems to tackle, successful ones have a different set of arguably trickier problems