Compared to when I started out in product management, we’re a lot better at defining what a product manager does. It’s always worth a reminder, so I’d like to share with you a talk I gave last summer, What does a product manager do (and not do)?
I spent August in Sydney creating some new training. What was particularly interesting was that it wasn’t intended for the product people – it was to introduce everyone else in the organisation to the concepts of product management.
You can learn all the theory you like, but at some point you just have to stop thinking about what the answer might be and dive in to find out.
Got a business idea? Test it first before you make an expensive mistake. MVP class with me at General Assembly London on 24th February.
Got a business idea? Test it first before you make an expensive mistake. MVP class with me at General Assembly London on 24th January.
I’m doing another Product Management course with General Assembly, which was announced earlier today. Take a look at the mailshot below!
Join me at General Assembly London on Thursday, February 21, 2013 from 6:30 pm to 9:00 pm for a workshop on Building a Minimum Viable Product (MVP). You can sign up at http://productmanagement1.eventbrite.com/.
Does your sales team sell your products (like, in exchange for money), or does it give them away as generous sweeteners to guarantee the sale of something else that will hit their targets? Or to put it in another way, does your salesforce truly understand the value of your products and can it articulate the benefits to the customer?
There are many reasons why Sales may be holding back on your new product. As we all know, Salespeople are by nature shy, retiring types, who need constant reassurance. You need to encourage and nurture them, delicate little flowers that they are. Or at the very least, restrain the urge to run screaming at them with a baseball bat held aloft.