26: The customer is king
By failing to grasp the demographics of their customer base, Demon Internet appears to have scored…
Tag: upgrade
Discussion of how to ensure you can bring your customer base with you to the latest and greatest version of your product
7 guiding principles for product install / upgrade usability
I was discussing recently the importance of getting a product installation or upgrade process right for…
Net Promoter EU Conference 2010
A few months ago, I co-presented a short speaking slot at this year’s SatMetrix Net Promoter…
“Why the heck should I upgrade?” – 4 things you’re probably missing
You expend a lot of effort getting people to buy your product and they’re happy with…
